Question 1

What is GEO, Generative Engine Optimization?

Accepted Answer

GEO is the practice of shaping the information about your business so AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews can find it, understand it, and reference it accurately. Where traditional SEO focuses on ranking pages in a list of links, GEO focuses on how your business is represented inside AI generated answers. In plain terms. We make it easier for these systems to understand who you are, what you do, and why you are credible.

Question 2

Can you guarantee I will appear in ChatGPT or other AI tools?

Accepted Answer

No, and you should be cautious of anyone who does. AI platforms decide what to reference using signals we do not control, and their behaviour changes over time. What we can do is improve the signals that make your business easier for these systems to understand, trust, and reference. We focus on doing that work well and reporting honestly on what changes.

Question 3

How is this different from a normal SEO agency?

Accepted Answer

Traditional SEO optimises for ranking in search results. We work across the complete path a customer takes. Visibility, credibility, consideration, and conversion. Across both traditional search and the newer AI answer engines. We are founder led and specialised rather than a high volume shop, and we position around your business growth, not just keywords and rankings.

Question 4

How do you measure AI visibility?

Accepted Answer

We track how your business is described and referenced across AI platforms over time. Whether you appear in relevant answers, how accurately you are represented, and whether the underlying signals are improving. Structured information, credible mentions, consistent details, and content that answers real questions. We report on these directly rather than on a single number that claims to capture something inherently variable.

Question 5

Do you guarantee rankings, traffic, or results?

Accepted Answer

No. We do not guarantee rankings, traffic, revenue, AI citations, or press coverage. Those depend on factors outside any agency's control. We commit to doing excellent work on the things we can influence. The signals that make your business easier to discover, trust, and choose. We are transparent about what we are doing and what is changing.

Question 6

Who actually does the work?

Accepted Answer

Clarus is founder led. Strategy and the most important decisions sit with the founder, supported by a trusted network of expert contractors for specialist execution. You get senior thinking and high involvement rather than being handed off to a junior account team.

Question 7

How long before we see results?

Accepted Answer

Visibility and authority are built over time, not switched on. Some improvements, like fixing technical issues or correcting inconsistent business information, take effect relatively quickly. Deeper authority and content driven visibility typically build over months. We will be clear at the outset about what is realistic for your situation.

Question 8

What kinds of businesses do you work with?

Accepted Answer

Premium businesses that care about how they are discovered and perceived. Real estate and property services, sports and wellness, premium local businesses, and premium consumer brands. If being found, trusted, and chosen matters to your growth, we are likely a fit.

Get found.Get trusted.Get chosen.Get found. Get trusted. Get chosen.

Two arms. One team.

Visibility and Authority

Brand and Content

The complete path.Worked in order.

Straight answers.

Let's make your business easier to find, trust, and choose.